"Building a brand is about running your business like a boss.
It isn’t a visual thing."

~Jen Kem

While I agree wholeheartedly with the first part of that statement, I'd like to amend the second to say that "It isn't JUST a visual thing."

Visual elements are important because humans are intensely visual beings.

Imagery helps cement brand identity in your customer's minds and gives them a name and "face" to think of when they think of you and your brand.

Say the name "Oprah" and I bet her charming face and million dollar smile immediately float into your mind's eye.

Amazon's smiling arrow logo literally draws a connection from "A" to "Z" to illustrate the point of their products and services. (I mean, seriously, what did we do before Amazon Prime? If I were an Autobot, that would be my name!)

And love him or hate him, Trump's inimitable hairstyle and iconic gold name are instantly recognizable - even in countless cartoon forms.

Or Starbucks. They could change their green mermaid logo and still be Starbucks, but their brand designs - both new and old - would represent them as much as bustling cafes and the delicious smell of coffee.

The visual elements of a brand are QUITE important... but they come as a result of FIRST identifying the rest of your brand's purpose and identity.

Do you need help figuring out who you and your audience really are? And what your offer to them should be? We'd love to guide you through our Brand Discovery Course!