Thoughts on Branding

“Building a brand is about running your business like a boss. It isn’t a visual thing.” ~Jen Kem While I agree wholeheartedly with the first part of that statement, I’d like to amend the second to say that “It isn’t JUST a visual...

So What is a “Brand” Anyway?

Everywhere you look, people are talking about being “authentic” and being “true to yourself.” Yet many designers have very intense opinions (backed up by fundamental art training of course) that only THEY know what is an appropriate brand...